Role Purpose: Role Purpose: Responsible for sales analysis, forecasting, KPI reporting, and process improvement to support day-to-day business operations and decision-making across departments. Key Responsibilities: Analyze daily/weekly/monthly sales performance and publish insights through dashboards and reports. Support demand forecasting using historical sales, market trends, and operational requirements. Track and publish key KPIs: numeric distribution, MSL compliance, JP compliance, wastage %, promo ROI, and SKU contribution. Collaborate with Sales, Trade Marketing, Finance, and Supply Chain to gather data, validate assumptions, and support decisions. Maintain accurate master data, ensure logical and analytical interpretation, and contribute to process optimization initiatives. Must ensure confidentiality, accuracy, and timely delivery of insights.